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Design work by Emiliano Godoy
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MAR ADENTRO Mar adentro is a tumbler designed by Emiliano Godoy for Nouvel Studio’s a+d>mx collection, which included pieces were created by 13 of Mexico’s leading designers and architects, with the aim of fostering state-of-the-art glass design. This design received a Good Design Award from the Chicago Athenaeum: Museum of Architecture and Design. Mar adentro was designed with the objective of reducing the percentage of value in the product that comes from raw material and energy use. Nouvel is very careful in their processes, in terms of working conditions for their workers, recycling all their clear glass residues, using clean fuels for their ovens, etc. However, glass manufacturing is always very intensive in energy use. This means that the easier a product is to make, and the less labor is involved, the higher the percentage of the product’s cost that goes to paying raw materials and energy. We wanted to design a product that had minimal material and energy use, but the highest labor possible. Mar adentro is the result of this unusual approach: maximum effort, minimal results. The pieces are blown using one color on the inside and another on the outside. A special mold that moves while the piece is being blown creates an outer ring that later on has to be cut and polished. The process is very complex and slow, but creates a seemingly impossible piece like nothing you’ve seen before. Most important, the majority of the cost of these high-end pieces goes to pay labor instead of non-renewable resources or energy use. The goal is to transfer disposable income in the most benign form from the hands of the customer to the hands of workers. Sustainable luxury is the best way to accomplish this. Mar adentro is a small tumbler, solid white on the outside and bright red on the inside. A radial cut allows the inside color to bleed through the skin as it would in an open scar. The piece takes its name from the poem by Jordi Soler, used by the rock band Santa Sabina as the title song for their fourth album. The family now includes the tumbler and a set of five vases. Manufactured by Nouvel Studio Year: 2007
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